MERIDIAN 35° EAST promotes the development of commercial relationships between Italian companies and the buiness operators across the Middle East, Europe and AfricaWe support manufacturers, brands, importers, distributors, and buyers in assessing markets, identifying qualified partners, and coordinating business opportunities.
Meridian 35° East
Target Markets
A Direct Presence in the EMEA Region
Our headquarter in Beirut, Lebanon, serves as the coordination hub for our international activities. Our regional presence is strengthened by offices in Amman, Jordan; Damascus, Syria; Doha, Qatar; Manama, Bahrain; Abu Dhabi, United Arab Emirates, Rabat, Marocco and Riyadh, Saudi Arabia..
This network enables us to operate closer to our target markets, understand their specific characteristics, and facilitate communication between companies from different economic and cultural backgrounds.
From Italy to the EMEA markets
We support Italian companies seeking to establish and expand their presence in the Middle East and North Africa. We assess product potential, identify the most suitable markets and distribution channels, select importers, distributors, buyers, and commercial partners, and coordinate the progress of negotiations.
Our objective is to provide companies with a structured route into the region, reducing operational and cultural barriers and transforming initial contacts into concrete, sustainable business relationships.
From the EMEA Region to Italy
We assist importers, distributors, buyers, and companies across the region in identifying Italian products, technologies, manufacturers, and suppliers. We organise introductions, facilitate communication between the parties, and coordinate enquiries, meetings, quotations, and preliminary terms of cooperation.
This service provides MENA operators with more direct and qualified access to the Italian manufacturing ecosystem, supporting the development of distribution, supply, and commercial partnership agreements.
A Progressive and Guided Approach
Each market has specific characteristics, rules, channels and commercial dynamics. For this reason we adopt a gradual approach: we analyze the project, define the geographical priorities, verify the compatibility of the offer and select the most coherent interlocutors.
Business development proceeds through clearly defined and measurable stages—from the initial assessment and partner search to negotiation coordination and long-term relationship growth. Beirut is the operational centre of this network, connecting Italy with key markets across the MENA region through local presence, continuity, and market knowledge.
Reference Sectors
Construction, Infrastructure, Construction Materials and Installations
Technology, Software and Intelligent Solutions
Healthcare and Medical Devices
Automotive, Electrical and Renewable Energy Sectors
Luxury Goods
Industrial Machinery and Equipment and Manufacturing Sector
Consumer Goods and Retail
Logistics and Warehouse
Ready to Expand Your Business into New Markets?
Introduce us to your project, your product range or your international development needs. Whether you are looking to enter a new market, identify importers and distributors or start a process of sourcing and strategic partnerships, we are at your side for an initial targeted cognitive assessment.