About Us
MERIDIAN 35° EAST is an international commercial development and coordination company based in Beirut, Lebanon, specialized in creating business opportunities between Italy and the EMEA area (Europe, Middle East and Africa).
We act as an external partner for companies, manufacturers, and brands seeking to ’entry into new markets, building reliable relationships with importers, distributors, buyers, and strategic partners.. We stand out for our local presence, cultural respect and a selective approach that guarantees targeted searches, avoiding generic contacts. Through a rigorous eight-step method – from evaluation to negotiation, up to order and development – MERIDIAN 35° EAST support all parties throughout every stage of the commercial relationship.
The ultimate goal is to transform contacts into long-lasting and sustainable business relationships.
You don't reach your next market alone.
You build it through the right relationships, a rigorous approach, and a consistent presence.
You don't reach your next market alone.
You build it through the right relationships, a rigorous approach, and a consistent presence.
Our Services
We offer tailor-made solutions for international business development. We start from a feasibility study to evaluate entry into new markets, supporting you in the targeted search for partners and suppliers. We guarantee representation and coordination to overcome cultural and operational barriers. Our services are available in three modular formulas: Check, Project and Representation.
Direct presence in the EMEA area
The Beirut office serves as an international hub, supported by offices in Amman, Damascus, Doha, Manama, Abu Dhabi, Riyadh, and Rabat.
This brings us closer to our target markets, allowing us to understand their specific characteristics and facilitating dialogue between companies from different economic and cultural backgrounds, in order to build solid business opportunities.
From Italy to the EMEA markets
We support Italian businesses looking to expand into the Middle East and Africa. We assess the potential of their products, select the most suitable markets, and identify qualified partners.
We offer a structured approach to engaging with the region, bridging gaps and transforming contacts into concrete, ongoing business relationships.
From the EMEA Region to Italy
We support importers, distributors, and buyers in the EMEA region in the search for Italian products, technologies, and suppliers. We facilitate engagement by coordinating meetings and offers.
We provide industry professionals with simple, qualified access to Italian manufacturing excellence, fostering robust supply agreements and commercial partnerships.
